Influencer Marketing for Fintechs
60% of consumers rely on influencer recommendations, even when it comes to financial decisions, and UGC-based ads get 4x higher click-through rates and a 50% lower cost-per-click compared to the alternative. But 90% of fintechs haven’t been able to implement influencer programming. Starting and scaling creator programs in-house is time consuming; hiring external agencies is expensive (and you don’t get any fintech expertise - let alone support with compliance review), and the pool of creators who are qualified to talk about financial products is small and hard to access.
Let me help you build and/or scale your creator programming. I’m a do-it-all marketer with deep experience in the world of fintech: since 2018, I’ve worked with SoFi, Mercury, Playbook, Found, Parker, Spinwheel, and Zelle, and my work with influencers and UGC creators has directly led to:
I’ll help you implement influencer and/or UGC content at a fraction of the cost of the traditional agency model, with twice the expertise and 8 years of historical knowledge gleaned while helping SoFi, Mercury, and other leading fintechs build their creator strategies from scratch.
Whether you’re looking for start-to-finish campaign management, or just some help with your creator roster, I’ve got you! None of these meet your needs? No problem: drop me a line at [email protected] and let’s chat about what you’re looking for.